You ‘ve probably heard the term Search Engine Optimization (SEO) many times, but understanding SEO and knowing how to use it is a whole different matter. Search engine optimization is a form of digital marketing that is used to boost the online ranking of a website, or web content contained within the website, to drive more traffic.
The ultimate goal is to create more leads and essentially, land more sales. SEO can be paired with ad services, like Google AdSense to increase its organic potency as well as used alongside digital social media campaigns. These are some of the different methods of SEO that will be discussed.
The Importance and Effectiveness of Search Engine Optimization
When your website has a concrete infrastructure and remains informative and active, the search engines will pick up on your flow of activity and you will be returned in the first page of results regularly. This is important, because users do not often click beyond the first page. They will often type in another query if they don’ t find what they are looking for the first time. In fact, the first five results that are