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What is Digital Marketing? A Beginners Guide

Digital marketing is the promotion or publicizing of brands or products online via one or more forms of electronic media. It involves platforms and channels, whose reach and impact can be assessed and measured in real time. These metrics include impressions, the number of likes, retweets, views, sales conversions or post shares. The Internet is the platform most associated with digital marketing. The others include e-billboards, digital radio, and TV, podcasts, …Read More