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What is Digital Marketing? A Beginners Guide

Digital marketing is the promotion or publicizing of brands or products online via one or more forms of electronic media. It involves platforms and channels, whose reach and impact can be assessed and measured in real time. These metrics include impressions, the number of likes, retweets, views, sales conversions or post shares. The Internet is the platform most associated with digital marketing. The others include e-billboards, digital radio, and TV, podcasts, …Read More

What is Search Engine Optimization (SEO)? A Beginners Guide

You’ve probably heard the term Search Engine Optimization (SEO) many times, but understanding SEO and knowing how to use it is a whole different matter. Search engine optimization is a form of digital marketing that is used to boost the online ranking of a website, or web content contained within the website, to drive more traffic. The ultimate goal is to create more leads and essentially, land more sales. SEO can be paired with …Read More